About the Brand
Beyond Scent. Beyond Gender. Beyond Ordinary.
What if your fragrance could do more than smell beautiful—what if it told your story, expressed your culture, and helped heal the planet at the same time? That’s the soul behind RIAJN (re-ah-jin), the high-concept genderless clean beauty brand. Powered by purpose, rooted in individuality, and packaged with intention, RIAJN is redefining how scent connects us to ourselves—and the world around us.
Inspired by Moroccan artistry, RIAJN emerged not as a business idea, but as a personal mission. More than just a fragrance label, it is a canvas for cultural storytelling and creative freedom. RIAJN doesn’t scent by gender—it scents by power, presence, and purpose. Each fragrance is an expression of mood, memory, and individuality…designed to evoke, not to conform.
What sets RIAJN apart is its uncompromising dedication to purity and sustainability. Every product is crafted using natural and organic ingredients sourced responsibly from around the globe. But the brand’s ethical commitment doesn’t stop there. With a mission to nurture the earth as much as our senses, RIAJN has pledged to plant at least 300 trees annually through its partnership with One Tree Planted, and contributes a portion of proceeds to 1% For The Planet.
With every scent and every package, RIAJN invites you into something bigger: a movement that fuses beauty with purpose, and individual experience with collective impact. Because when you wear RIAJN, you don’t just smell good—you do good.
